Franz von Holzhausen recounted the infamous 2019 Cybertruck reveal where metal balls shattered its windows during a durability test. He attributed the mishap to Murphy's law, acknowledging it became a viral marketing moment that benefited Tesla. Following the incident, the company capitalized on the mistake by selling a $45 T-shirt featuring a shattered window design. Despite the embarrassing moment, von Holzhausen maintained that the situation demonstrated the vehicle's overall safety, as the ball didn't fully penetrate the glass. Musk later clarified the sequence of events that led to the failure during the live demonstration.
I think it was just one of those Murphy's law kind of things where something bad happens. But it turned out to be a great meme.
The incident also turned into a great marketing moment for the company, which famously doesn't advertise. Shortly after the debacle, Tesla started selling a $45 T-shirt with a shattered design poking fun at the accident.
Collection
[
|
...
]