After Elon Musk's controversial political gestures, Tesla owner Tae Helton plans to sell his Model 3 due to loss of pride in the brand. Tesla's sales are witnessing a significant decline, particularly in Europe and California, where political affiliations and Musk's behavior seem to alienate customers. The company's deliveries faced their first annual drop in over a decade. As noted by industry experts, Tesla's main challenge will be shifting public perception and restoring brand loyalty marred by Musk's political engagement.
In California, Tesla sales fell 12% last year as Musk attacked leaders of a state that played a pivotal role in the carmaker surviving its tumultuous early years.
Tesla's biggest challenge in 2025 isn't technology - it's perception. Elon Musk's political baggage is now weighing on sales, brand loyalty and investor confidence.
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