#customer-perception

[ follow ]
#cheesecake-factory #pricing #menu-size #portion-size #pricing-strategy #value-proposition #business-myths
Food & drink
fromTasting Table
2 days ago

The Restaurant Chain With The Biggest Menu Is Also Probably Overcharging You - Tasting Table

The Cheesecake Factory charges relatively high prices despite large portions and extensive menu, leading many customers to view the food as mediocre value.
fromEntrepreneur
4 months ago

Watch Out for These Dangerous Business Habits That Masquerade as Strategy | Entrepreneur

What makes these myths dangerous isn't their persistence, it's how we rationalize them. We tell ourselves they're based on data. (A survey from 2018? Please.) We cite competitor behavior. We assume it's "just the way things are." And then we design strategies, products and entire business models around them. But these myths are born from perceptions. Not facts. Not insights. Just patterns we've gotten used to seeing and explaining away.
Marketing
[ Load more ]