Elon Musk is now managing Tesla's North American and European sales following the departure of Omead Afshar, who was let go due to underwhelming sales in both regions. This change comes as Tesla is reassessing its strategy to improve automotive sales and respond to challenges faced over the past six months. Despite selling close to 1.8 million vehicles in two consecutive years, the company is pivoting its focus to enhance vehicle design and technology, including the recent launch of its Robotaxi platform in Austin for autonomous transport solutions.
Tesla has reported that sales are nearing the 1.8 million vehicles delivered in the last two years, despite facing challenges in growth and sales.
Elon Musk has stepped in to oversee North American and European sales following the departure of Omead Afshar, who left due to slow sales.
Tesla is reassigning executives to address sales challenges and focus on improving performance amidst a stagnant growth environment.
The company is also enhancing its autonomous technology, highlighted by the launch of its Robotaxi service in Austin, focusing on a long-term business strategy.
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