The Volkswagen ID.4 has resumed sales and quickly became America's third-best-selling electric vehicle in January, following the Tesla Model Y and Model 3. After a tumultuous period that involved a significant recall halting production for much of the previous year, Volkswagen employed aggressive leasing and financing strategies to attract buyers. The vehicle's enhancements, particularly in software, also play a crucial role in its resurgence, as the U.S. electric vehicle market experienced nearly 30% growth year-over-year with notable sales in January.
The ID.4 had a decent debut when it launched stateside in 2021, gaining further momentum after Volkswagen started local production at its Chattanooga, Tennessee, plant.
Last year, the ID.4 faced a production halt due to a recall involving nearly 100,000 units, which greatly affected sales for multiple months.
Volkswagen brought aggressive lease and financing deals to win back buyers, leasing the ID.4 for $189 per month, which significantly attracts potential customers.
EV sales ballooned in the U.S. in January, up nearly 30% year-over-year, showcasing an unexpected strength in the electric vehicle market.
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