"Cadillac's response was to design specifically for that liminal space. The testing livery features what they call "the Cadillac precision geometric pattern" in gloss and matte sequences, turning functional camouflage into brand vocabulary. They're using the constraint of secrecy to communicate design philosophy, establishing that their approach blends automotive prototype discipline with motorsport theater. The giant Cadillac crest draped across the engine cover isn't trying to hide anything. It's declaring that the space between stealth and spectacle is itself worth designing for."
"Cadillac didn't reach for F1's usual testing camouflage playbook. They reached for Detroit's. The vertical geometric pattern running front to back uses alternating gloss and matte treatments, which is straight out of automotive prototype testing methodology. When manufacturers test pre-production vehicles on public roads, they use dazzle camouflage patterns to break up body lines and prevent photographers from capturing accurate proportions. The gloss-matte alternation specifically disrupts how light reads surface contours, making it harder to discern where one body panel ends and another begins."
Cadillac scheduled a closed-door Barcelona shakedown on January 26 and an official livery reveal during the Super Bowl on February 8, creating a two-week public-but-unlaunched interval. The team designed a testing livery called the Cadillac precision geometric pattern that uses alternating gloss and matte sequences to turn functional camouflage into brand vocabulary. The pattern borrows automotive prototype dazzle techniques to disrupt light reading and obscure panel transitions, creating a visual link between production vehicle development and racing. A prominent Cadillac crest across the engine cover emphasizes spectacle over concealment and communicates a hybrid philosophy of prototype discipline and theatricality.
Read at Yanko Design - Modern Industrial Design News
Unable to calculate read time
Collection
[
|
...
]