Del Sur, a bakery opened by Justin Lerias in Ravenswood, has gained immense popularity since March due to its Filipino baked goods, resulting in customer lines of up to two hours. This success has not been without issues, as negative comments surfaced online, including accusations of paying for social media attention. To address customer frustrations regarding service, Lerias implemented policies to ensure fair access to pastries and emphasizes a respectful atmosphere for both patrons and staff. While some complaints were harsh, he notes that most customers have been supportive of the bakery's mission.
"You can tell if they've never worked in a service job before," says Lerias. His comment reflects a growing frustration with certain customer behaviors that often lack consideration for employees.
Lerias says, "There are repercussions of being too popular." This sentiment captures the challenges of business popularity, particularly when demand leads to long waits and customer dissatisfaction.
Lerias addressed the situation in an Instagram post, stating, 'This space is meant for everyone-both customers and employees-to feel safe and valued.' He emphasizes the importance of kindness in customer interactions.
Despite the controversy, Lerias reports that the majority of Del Sur's customers have been 'great and supportive,' showcasing the positive connection the bakery has built with its community.
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