CEO Victor Ciardelli expressed, "We couldn't be happier with our partnership with the Chicago White Sox in this transformation. We are thrilled to showcase our new name on this legendary ballpark for the best fans in baseball in the greatest city in the world." This statement emphasizes the positive relationship and excitement generated from the rebranding process, reflecting the importance of the partnership in enhancing the stadium's identity.
The stadium, formerly known as Guaranteed Rate Field since 2016, demonstrates a legacy of name changes as it opened in 1991 as Comiskey Park II, then became U.S. Cellular Field from 2003 to 2016. This long history of rebranding highlights the evolving nature of sports venues and their sponsors.
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