#naming-rights

#naming-rights

The city announced it's ending its eight-year naming rights deal with Paramount Fine Foods, and is temporarily renaming the facility on June 1 to the “Mississauga Sports and Entertainment Centre”. The city unilaterally terminated the contract with Paramount Fine Foods for lack of payment and is in the process of considering its legal options for remedy, the city said in its statement. The city is also taking over food operations at the facility, the statement said.

The UFC's own private venue in Las Vegas was originally designed to house The Ultimate Fighter, Dana White's Contender Series, and perhaps host some regional MMA shows. However, during the coronavirus pandemic, it became a godsend, allowing the promotion to continue hosting events in the face of a global shutdown, capturing the sports market at a time when all other leagues were on a pause.

Imagine the Google Switching Center. Now try on the Sony Pictures In-Railroad Entertainment System. And the Morton's Steakhouse dining car. Naming rights have rescued major California businesses before. Now the chief of the often-belittled California High-Speed Rail Authority (HSR) thinks they may be at least part of the answer to keeping the half-built bullet train system going long enough to actually carry passengers.

AC Milan and Inter are expecting their new stadium to bring in an additional €150m in annual revenue, which would significantly boost their baseline. Following the green light from the city council, which is something we discussed in a Substack bonus a while back, Milan and Inter are now focused on completing the San Siro purchase. Indeed, work is currently underway to reach financing agreements with several banks.