Chipotle Mexican Grill has launched an innovative promotion tied to the NBA Finals, which commence on June 5. The promotion engages fans by reacting to coach's challenges during the live broadcasts of games between the Indiana Pacers and Oklahoma City Thunder. When a challenge is made, a keyword will be posted on the official Chipotle Twitter account. The first 5,000 fans to text this keyword will win a code for a free entrée, valid for five days. This initiative aims to enhance fan interaction during the high-stakes championship games.
Chipotle Mexican Grill's promotion for the NBA Finals offers fans the chance to win free entrées through coach's challenges, enhancing viewer engagement during the games.
During the NBA Finals, each team can make one coach's challenge, and if successful, they receive a second. Chipotle's promotion responds to these moments live.
Fans can partake in Chipotle's promotional giveaway by texting a hidden keyword from posts shared on X, with the first 5,000 winners getting a free entrée.
The promotional codes given to winners are valid for five days, introducing both excitement and urgency for loyal fans during the championship games.
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