Icing is a drinking trend that originated in 2010, involving the surprise presentation of a Smirnoff Ice to a 'victim' who must chug it. Despite its humble beginnings and the prevailing belief that it was a mere fad, icing has persisted for 15 years, showcasing a blend of humor, ritual, and camaraderie among friends. Kitty Bernardo, a bar manager, notes that icing continues to evoke laughter and connection, proving to be more enduring than other fleeting viral trends, and bringing joy to gatherings and celebrations even today.
Icing is a timeless, irreverent yet ritualistic handshake, cementing that no matter how bad things get, you're still committed to a good laugh.
Bernardo reflects on the absurdity of the icing trend—seeing friends icing each other in 2025, despite initially believing it couldn't last.
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