In a recent article, Robert Simonson shares the resurgence of the $15 cocktail as bartenders focus on familiarity and accessibility amidst rising prices. Established venues are prioritizing value over the inflated $22-$24 cocktails that have become the norm post-COVID. The industry, grappling with inflation and higher operational costs, has led to a significant shift in consumer perceptions of what constitutes a reasonable drink price. Simonson's piece evokes a mix of nostalgia and caution regarding the evolving landscape of cocktail pricing.
"A handful of seasoned owners are putting the brakes on the ever-accelerating cost and cleverness of the average mixed drink, leaning instead into familiarity, accessibility and value."
"My concern is that we've reached a point where $15 is considered a bargain, and we got there very quickly. The first thing I do with every new restaurant or bar I get pitched is look at the cocktail menu prices."
"The COVID era caused a lot of damage to places that rely on in-person experiences...and, ignoring whatever the hell tariffs are going to do to the drinks industry, you've got the nebulous 'inflation' excuse."
"The consternation was all from the same place: When did $15 become the new $12? Which, even a little while back, was $10?"
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