"A National Coffee Association survey found 85% of Americans who drank coffee in the past day did so at home, the highest percentage since 2012. Three factors are driving the shift: remote work and hybrid schedules mean fewer commutes, historically high coffee prices are pushing consumers to cut costs, and home equipment now rivals barista quality."
"For coffee shop owners, the challenge isn't getting people to drink coffee. It's convincing them to leave the house to do it."
Coffee consumption in the U.S. has reached a 14-year high, with 85% of coffee drinkers consuming it at home. This trend is influenced by remote work, high coffee prices, and improved home brewing equipment. As a result, coffee chains like Starbucks are struggling, having closed 400 stores last year. U.S. coffee drinkers average 2.8 cups per day, totaling over 500 million cups daily. The challenge for coffee shops is to entice customers to leave their homes for coffee.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]