"With its stunning technicolour, ube is gaining recognition as chefs, bakeries and cafes around the world have re-imagined the ingredient in culinary creations, particularly in drinks and desserts."
"Ube is a very good ingredient that east Asian people enjoy a lot. The colour is beautiful but it also gives a special taste. It provides a subtle sweetness as well as starchy cream mouthfeel."
Ube, a purple root vegetable, has gained popularity in the UK, following its success in the US and Australia. Known for its nutty, creamy, and sweet flavor, ube is being used in various drinks and desserts. Starbucks and Costa have recently introduced ube drinks in their UK stores. The ingredient has cultural significance in East Asian cooking and is nostalgic for many. Social media, particularly TikTok, has contributed to its rising trend, showcasing ube's vibrant color and unique taste in cocktails and mocktails.
Read at www.theguardian.com
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