Starbucks is updating its employee dress code to enhance the iconic green apron and create a consistent coffeehouse experience across locations. Starting May 12, employees will wear simple solid colors, with provided branded T-shirts. This change is part of CEO Brian Niccol's 'Back to Starbucks' strategy, which also includes menu simplifications to reduce barista workload and improve service speed. The new dress code aims to provide clearer guidance for employees to focus on crafting beverages and connecting with customers.
The green apron worn by Starbucks employees is so iconic that it has its own coffee blend named after it.
'By updating our dress code, we can deliver a more consistent coffeehouse experience that will also bring simpler and clearer guidance to our partners,' the company's statement read.
The change appears to align with the company's 'Back to Starbucks' strategy under CEO Brian Niccol, who assumed the role in August.
Under Niccol, the company began simplifying its menu to ease the workload on baristas and cut wait times.
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