Starbucks is considering significant changes to its mobile ordering system, specifically allowing customers to select their own pick-up times. CEO Brian Niccol indicated this change stems from customer feedback highlighting frustrations with existing pick-up times, which often do not align with the customers' ability to arrive at the store when their drink is ready. This misalignment has caused issues for both customers and employees, leading to an overwhelming number of orders that have disrupted service speed and efficiency. As Starbucks evaluates its approach, the goal is to improve the overall ordering experience.
Starbucks is considering allowing customers to choose a specific pick-up time for mobile orders, responding to requests for greater convenience and alignment between order readiness and customer availability.
CEO Brian Niccol highlighted that current mobile order pick-up times often don't match customers' actual ability to arrive, causing frustration for both customers and baristas.
The mismatch between when customers want their drinks and when Starbucks prepares them has contributed to challenges in managing order volume, impacting service speed.
Employees reported that the influx of mobile orders has overwhelmed some locations, resulting in extended wait times, prompting a reassessment of the mobile ordering system.
Collection
[
|
...
]