Starbucks is redesigning its stores in New York and Southern California to create a more inviting atmosphere as part of CEO Brian Niccol's 'Back to Starbucks' plan. The redesign includes additional comfortable seating, warm lighting, and wall art reflecting local culture. Specifically, these changes aim to encourage customers to stay longer in the stores, with features like ceramic mugs for in-house orders and the reintroduction of condiment bars. Baristas are also trained to offer a warm welcome, enhancing the overall customer experience.
Starbucks is enhancing its stores with premium features aimed at cultivating a 'coffeehouse vibe,' including cozy seating, warm lighting, and locally inspired art.
The changes include offering ceramic mugs for in-house orders and bringing back the condiment bar, aiming to encourage customers to spend more time in-store.
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