Mushroom coffee is a blend of ground mushrooms and coffee, offering a unique earthy flavor while typically having less caffeine than regular coffee. It is brewed similarly to coffee and appeals to consumers for its purported health benefits, particularly from medicinal mushroom varieties like lion's mane. The market for mushroom coffee has significantly grown, projected to exceed $3 billion by the end of 2024, with expectations to reach around $5 billion in the early next decade. The product is popular among those seeking a milder caffeine experience with additional health perks.
Mushroom coffee blends medicinal mushrooms with coffee, providing a unique flavor profile and health benefits, appealing to those seeking lower caffeine options.
With its market projected to grow from $460 million in 2020 to $5 billion by early next decade, mushroom coffee has become a significant niche in beverage trends.
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