The importance of emerging markets in achieving mass crypto adoption is underscored by the fact that stablecoins are currently the only segment demonstrating significant retail product-market fit, revealing where the real demand lies.
As we shift focus onto Africa, it's crucial to recognize that by 2025, one in six global internet users will be from this continent, highlighting its massive potential for crypto adoption and market growth.
To successfully engage with African markets, localized approaches must replace the assumption that crypto projects are universally applicable, as user behaviors and motivations greatly differ across continents.
The primary drivers for crypto use in Africa, unlike Western markets, revolve around utility: limitations around foreign exchange access, high transaction fees, and the necessity to hedge against local inflation.
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