Beginning April 23, Google will enforce stricter advertising regulations for cryptocurrency in Europe, requiring exchanges and wallet apps to hold licenses under the MiCA framework. Non-compliant firms will be restricted from advertising, highlighting a significant tightening of policies. Google will offer a grace period, allowing firms to adjust before potential suspension of ad privileges. Short-term exemptions are in place for some national licenses, but the long-term aim of MiCA is to standardize regulations across the EU, signaling that compliance will become increasingly stringent.
Google is set to impose stricter regulations on crypto advertising across Europe, beginning April 23. Under the new guidelines, only cryptocurrency exchanges and wallet applications that possess a license under the European Union's Markets in Crypto-Assets (MiCA) framework will be permitted to run ads on Google's platforms.
Google's approach includes a grace period for non-compliant advertisers. Instead of enforcing an immediate ban, the company will provide warnings at least seven days prior to any suspension of advertising privileges.
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