Warner Bros. Discovery (WBD) is rolling out a new advertising initiative dubbed the 'WBD Storyverse', intending to transform its classic intellectual properties (IP) into compelling commercials. This strategy aims to draw on consumer nostalgia for popular films like Harry Potter and shows such as Friends and The Big Bang Theory. The content will appear across various platforms, including linear and digital channels. WBD executives believe connecting beloved characters and stories with brands will create unique cultural advertising moments, enhancing consumer engagement and brand partnerships.
According to WBD, Storyverse content will run on its own linear and digital platforms as well as social channels.
Audiences have a deep connection to our stories, and we want to offer that connectivity in service to our partners.
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