Standard email services like Microsoft Outlook and Gmail are not suitable for marketing. Email marketing tools enable contact list management, lead generation, and tracking campaigns. They often integrate with CRM and landing page builders for enhanced marketing capabilities.
Offer valuable content like e-books, free trials, or webinars in exchange for email addresses to grow your list. Promotion via website, social media, and digital ads boosts list size. Segmenting this list enhances targeted marketing efforts.
Segmentation based on user intent allows for personalized campaigns. Dividing by purchase history, locations, purchase types, and interactions enhances relevance. Surveys and sign-up forms help understand customer interests, facilitating better segmentation.
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