The article discusses the author's decision to stop working with cold email companies, emphasizing the frustration of clients who expect quick fixes without mastering deliverability principles. Despite offering best practices and addressing misunderstandings, the clients often resisted change, seeking simple solutions instead of understanding the complexities of email deliverability. The author notes a trend of increased inquiries from cold emailers, highlighting a broader issue where clients fail to learn from past mistakes, ultimately leading to a deteriorating relationship with these senders.
"The decision to stop working with cold email companies stemmed from ongoing frustrations, with clients failing to grasp that deliverability isn't solely about metrics but understanding the process."
"Many clients come to me after trying other consultants who promised magical solutions, leaving me to rectify the misunderstandings created by those previous engagements."
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