In February 2024, Gmail and Yahoo updated their email deliverability rules for mass senders, aiming to enhance user experience and combat spam. New requirements include authenticating emails with protocols like DKIM, SPF, and DMARC, allowing easy unsubscribes that must be honored within two days, and limiting spam complaints to a maximum of 0.3%. These changes are designed to ensure relevant content reaches users' inboxes, making email communication safer and more effective for both senders and recipients.
Gmail and Yahoo introduced new email deliverability rules in February 2024, which mandate authentication, easy unsubscribes, and monitoring of spam complaint rates to ensure successful delivery.
Following Google's and Yahoo's new policies, mass email senders must implement email authentication protocols, provide a simple one-click unsubscribe option, and maintain a maximum spam complaint rate.
These rules aim to enhance user experience and minimize threats from spoofing and spam, ensuring that users receive relevant content in their inbox.
Google's Group Product Manager, Neil Kumaran, described the changes as a "tune-up for the email world," highlighting their role in fostering a safer email environment.
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