"Email marketing automation is when an email (or series of emails) sends automatically based on a trigger: someone subscribes to your list, makes a purchase, clicks a link, or goes quiet for 90 days."
"Most small businesses send emails reactively. When there's news, when there's a sale, when someone remembers. The person who downloaded your guide last Tuesday and hasn't heard from you since? They needed a follow-up on Wednesday."
"According to AWeber's research, 79% of small businesses say email marketing is important or very important to their business strategy. Automation is what makes that strategy sustainable when you're running lean."
Email marketing automation sends emails automatically based on specific triggers, such as subscriptions or purchases. This system allows small businesses to maintain consistent communication without manual effort. Many small businesses struggle with inconsistent email practices, leading to lost leads. Automation helps ensure timely follow-ups, which are crucial for maintaining subscriber interest. A welcome series is a common starting point for automation, and research shows that a significant percentage of small businesses recognize the importance of email marketing in their strategies.
Read at AWeber
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