#subscriber-engagement tag

YouTube reduces push notifications for unengaged subscribers

YouTube will stop sending push notifications to inactive subscribers who have not engaged with content, even if they have selected 'All' notifications. This aims to keep notifications relevant.

Social media marketing

Media industry

fromDigiday

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

The Financial Times launches 'The Story of Money' to engage potential subscribers through a multi-platform vodcast and podcast strategy.

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

Marketing tech

Email Drip Campaign Best Practices: How to Get Results and Build Lasting Relationships

Drip campaigns are essential for nurturing leads and maintaining engagement without requiring constant manual effort.

fromLitmus

Deliverability

7 Common Deliverability Myths That Could Be Holding You Back

Respecting subscribers' inboxes is vital to avoid spam complaints and maintain deliverability.

Embracing unsubscribes is crucial for improving engagement and sender reputation.

Email content and technical setup both significantly influence deliverability.

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

Marketing tech

Email Drip Campaign Best Practices: How to Get Results and Build Lasting Relationships

fromLitmus

fromwww.socialmediatoday.com

Deliverability

7 Common Deliverability Myths That Could Be Holding You Back

more#email-marketing

3 months ago

YouTube Expands Text of Variable Subscriber Notifications

YouTube is expanding its test of variable channel subscriber notification frequency, which reduces the amount of push notifications that are sent to subscribers if they don't regularly engage with a channel's content. YouTube originally launched its variable notifications as a test last March, with the aim of reducing overwhelm, which can often lead to people switching off push notifications entirely. And that experiment has obviously gone well, because now, YouTube is expanding it to more subscribers.

Digital life

Marketing tech

fromDigiday

8 months ago

Live session: Modern strategies for subscriber engagement

Publishers face siloed data, rising acquisition costs and churn; increasing engagement budgets requires unifying data and activating zero- and first-party data to improve loyalty.

Law

fromSubstack

10 months ago

LER No. 98 - Ex-DOJ Ethics Lawyer Speaks Out, Associate Fired for Trump Critique, Judge Visas Stripped, AI & 'Snitch' Rule, GA May Allow Nonlawyer Rep, No Pay for Fed Defense Lawyers & More (07.21.25)

The Legal Ethics Roundup offers insights into legal ethics to over 2,100 subscribers globally.

E-Commerce

fromLindsey Gamble

10 months ago

Beehiiv's New "Top 4 Recommendations" Feature Drives Newsletter Growth & Engagement - Lindsey Gamble

Beehiiv launched a Top 4 Recommendations feature to enhance newsletter discovery and engagement.

NYC startup

fromThe Business of Fashion