Should You Choose a Single vs. Double Opt-In Strategy?
Briefly

from Litmus6 months ago
With single opt-in, you can quickly add subscribers by lowering barriers to subscription, resulting in a more positive experience. This method allows for immediate engagement.
Litmushttps://www.litmus.com/blog/single-opt-in-vs-double-opt-in-case-for-soi
Double opt-in requires confirmation from subscribers which ensures a more engaged audience while adhering to data privacy laws, balancing growth with legal considerations.
Litmushttps://www.litmus.com/blog/single-opt-in-vs-double-opt-in-case-for-soi
Read at Litmus
#email-marketing #opt-in-strategies #single-opt-in #double-opt-in #data-privacy
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