New subscribers should be quickly segmented into engaged and non-engaged lists, with non-engagers receiving a warm-up campaign sooner to reduce spam risk due to new Gmail guidelines.
Amid unreliable iOS 15 open rates, focusing on click metrics over open rates for Gmail users on iPhones is recommended for accurate engagement measurement.
Utilizing strong automations based on user engagement, such as site visits or product views, can enhance the value of messages for new subscribers.
Collection
[
|
...
]