Design thinking, once a staple in corporate America, is experiencing a decline in popularity. Job listings have shown a significant drop in the use of the term 'design thinking,' with decreases of 9.1% in UX/UI design, 17.6% in product design, and 57.2% in graphic design. Originating with design pioneers who focused on human-centered principles, design thinking gained traction in the early 2000s, heavily promoted by IDEO. However, its effectiveness is now being scrutinized, leading corporations to sidestep the term altogether.
Design thinking, which emphasizes that anyone can tackle problems like a designer with the right approach, saw a drop in usage across major design job listings.
As corporations began sidestepping the term 'design thinking,' job listings reflected a significant decline in its popularity, signaling a shift in corporate attitudes toward the methodology.
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