Gucci's Fall Collection Shows Why the Brand Needs a Designer
Briefly

The Gucci show at Milan Fashion Week marked a significant moment of transition for the brand, seemingly casting aside former designer Sabato De Sarno's contributions. His signature burgundy shade, 'ancora,' was notably absent, replaced by a vibrant emerald green. Instead of honoring De Sarno, the show focused on generational shifts and the design team's collective legacy, culminating in a presentation reflective of the brand’s evolving identity. An original score by composer Justin Hurwitz added to the spectacle, revealing both continuity and change within Gucci's future direction.
At the Gucci show, fashion displayed its own revisionist history, seemingly erasing Sabato De Sarno's recent contributions and shifting focus to a new era under the existing design team.
De Sarno's signature burgundy, named ancora, was absent from the collection, highlighting a deliberate pivot as the brand quietly transitions away from his influence.
Read at www.nytimes.com
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