"I was always obsessed with its distinctive architectural quality," says the AD100 talent, who installed restored fragments in his New York dining room. "There's a real magic to it."
As fifth-gen creative director Jennifer Gracie reasons, "Beauty never goes out of style." The firm began offering hand-painted coverings based on historic specimens and has brought these into luxurious homes steadily since, oblivious to trends.
It's actually an incredible bargain," reasons Papachristidis, acknowledging the hefty price tag. "You don't need to buy paintings! The wallpaper is the artwork."
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