"The Andy Warhol Foundation is delighted to celebrate the bond between Warhol and Piaget through an eponymous watch with an ethos as timeless, iconic and singular as its namesake," said Michael Dayton Hermann, director of licensing, marketing, and sales at The Andy Warhol Foundation for the Visual Arts.
Originally created in 1972 and produced for less than a decade, the Piaget Black Tie helped to reset the standard for dress watches during the 1970s. In part, thanks to its sizable 45mm diameter cushion-shaped case, ringed with signature gadroons.
Far from a paid ambassador, Andy Warhol was both a fan and friend of Piaget. During his lifetime he owned no less than seven pieces from the famed Swiss manufacturer, and of these watches, it was the Piaget Black Tie that he was most associated with.
This classic piece has now been renamed: The Andy Warhol watch. Piaget is also releasing a new design interpretation as the first variant to carry the new name, the Andy Warhold Clou de Paris watch.
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