The Obama Foundation has launched a new visual identity that emphasizes heritage and empowerment. With a refreshed color palette and custom typography, the design reflects the organization's commitment to community and hope. Collaborating with Manual Creative and others, the visual assets incorporate elements from past campaigns while dynamically expressing themes of empowerment and progress. The use of playful typefaces and motion graphics demonstrates a contemporary spin, aimed at inspiring diverse voices for future generations. Each graphic element carries a message, advocating for positive change and collaboration within the community.
The Obama Foundation's new visual identity is a curated blend of history and modern momentum, capturing the brand's essence while evolving towards the future.
The playful new typefaces are paired with bold visuals, including dynamic motion graphics inspired by the concepts 'advance, uncover, grow, unite, and ambient harmony.'
The contemporary array of illustrative styles celebrates diversity, using visual storytelling to cover the themes of 'empowerment, community, education, and progress.'
With community at its heart, the organization’s style revamp ushers in a new era bursting with vibrancy, contemporary flair and an unwavering spirit of hope.
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