A Hole in Apollo Bagels' Business Model? It's Too Popular.
Briefly

Apollo Bagels has established itself as a must-visit destination in New York, drawing long lines of eager customers who crave its highly praised bagels.
Despite its success, Apollo Bagels faces the challenge of managing its overwhelming popularity, with peaking lines extending over 100 feet during busy times.
The demand for Apollo's bagels speaks to their quality; visitors from across the country are sharing their experiences and making special trips to the store.
As one customer put it, despite the long wait, taste and reputation of Apollo Bagels justify the experience, showing the power of viral foodie culture.
Read at www.nytimes.com
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