A millennial who hit a 7-figure net worth after quitting corporate life to be a content creator explains how to make money online

"She kept things simple and inexpensive, using an iPhone and a ring light to record videos. Her account, Break Your Budget, took off after she expanded to TikTok during the COVID-19 pandemic. By 2021, Allocca had more than 200,000 followers and was earning more from content creation than from her day job at an investment consulting firm. She went all in on Break Your Budget in April 2022. Since then, she's quadrupled her former corporate income."

"Her income is split roughly evenly between two main revenue streams: About 50% comes from brand partnerships. The other half comes from digital products, including her expense tracker and financial independence calculator, which provide recurring monthly income. More recently, she's added affiliate income and YouTube AdSense, which made up about 10% of her income last year. Here's how Allocca says creators can make money online in 2026."

"1. Create original content you'd personally want to consume Allocca focused on creating the kind of content that she personally would want as a woman navigating money in her 20s: easy-to-understand, actionable advice. "It was so, so simple and straightforward," she said. "And I do think that really resonated with people." Her advice to aspiring creators: make content that fills a gap you've personally experienced."

Michela Allocca started posting about personal finance on Instagram in 2019 as a creative outlet outside her job. She used simple tools—an iPhone and a ring light—to record videos. Break Your Budget expanded to TikTok during the COVID-19 pandemic and grew to over 200,000 followers by 2021, surpassing her day-job earnings. Allocca went full-time in April 2022 and has since quadrupled her former corporate income and built a seven-figure net worth through saving and investing. Her revenue is roughly evenly split between brand partnerships and digital products like an expense tracker and financial-independence calculator, with affiliate income and YouTube AdSense adding more recently.

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