Are TikTok's viral 5-to-9 videos creating burnout?
Briefly

TikTok's "5 to 9" videos showcase the daily routines of young professionals, emphasizing wellness and productivity. While these videos reflect Gen Z's desire for work-life balance, they may inadvertently exacerbate stress and burnout. A Talker Research poll highlights that burnout now peaks earlier for this generation, averaging at age 25. Moreover, Gen Z's engagement with social media contributes to negative self-image due to constant comparison. The curated routines portrayed exacerbate feelings of inadequacy, ultimately fueling a cycle of increased anxiety and pressure among viewers.
For some people, social media can deepen feelings of inadequacy and anxiety, especially when faced with constantly curated 'ideal' lifestyles presented by peers.
The 5 a.m. workouts and well-planned corporate routines seen in TikTok videos can create pressure to meet these standards, leading to an unhealthy comparison.
Read at Fast Company
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