A new trend is emerging in the mobile phone market, where consumers are moving away from traditional bundled plans that include a new phone and data contract. More individuals are opting for sim-only deals, which provide better financial value and greater flexibility. Research from CCS Insight indicates that over 40% of consumers now favor sim-only plans, a significant increase compared to previous years. Analysts suggest that this trend enables users to save money, as they avoid financing the cost of a new device while enjoying lower monthly charges.
Jo Gardiner, an analyst, highlights that by switching to a sim-only deal, consumers can save significantly by avoiding payments linked to bundled devices.
CCS Insight's research shows over 40% of consumers currently prefer sim-only plans over traditional bundles, indicating a shift in purchasing behavior.
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