Nike's recent Super Bowl commercial featuring Sha'Carri Richardson celebrates female athletes against the backdrop of Led Zeppelin's famous track 'Whole Lotta Love.' Simultaneously, the documentary 'Becoming Led Zeppelin' offers an engaging, albeit sanitized, portrayal of the band's rise, showcasing their early days and musical partnership. The film emphasizes their youthful creativity and the excitement of their beginnings, deliberately omitting any scandal or controversy. It concludes with a significant concert in 1970 and highlights Led Zeppelin's cultural impact before personal tragedies altered their journey.
"...the movie is as straightforward as it is headbangingly diverting. A smooth assemblage of new and archival material..."
"Origin stories tend to be inherently appealing, particularly for viewers already invested in the artist."
"The focus here is on the guys' youthful self-invention and giddy discovery, on who they were before Stairway to Heaven..."
"It may not be an official authorized portrait, but it plays like one... dodges anything unpleasant, scandalous or potentially illegal."
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