During shooting, Blake Lively raised concerns about repeated violations of her physical boundaries and inappropriate comments from male colleagues, prompting studio interventions to ensure safety.
Despite positioning as feminist allies, Justin Baldoni and Jamey Heath reportedly sought to undermine Blake Lively’s reputation amid allegations of misconduct against them, reflecting a troubling trend in crisis management.
Legal complaints reveal an extensive PR strategy that aimed to divert criticism from Baldoni and Heath by manipulating public perception against Lively, showcasing modern smear tactics.
The unexpectedly high criticism of Lively online, despite the film's success about domestic violence, raises questions about how narratives are constructed in the face of public scrutiny.
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