Chanel's strategic move to host a major fashion event in Hangzhou reflects its commitment to reconnect with its vital Chinese clientele amid slowing growth.
Bruno Pavlovsky stated, 'To come to China after Covid was one of our top priorities' as a way to reignite the brand's engagement with local customers.
The event demonstrated Chanel's strategy of directly reaching out to its very important clients, as e-marketing and physical presence both play critical roles.
Despite a dip in boutique customer numbers, Chanel remains strong with its V.I.C.s, focusing on creating unique experiences to foster customer loyalty.
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