In today's search forums recap, key highlights included Google's Liz Reid discussing the integration of AI in ads and SEO. The company is experimenting with testing site names in AI Overviews. Additionally, Google launched 'preferred sources' for Top Stories to improve the quality of search results. Updates to the Ads preview tool and the introduction of Offerwall for publishers were also noted. Moreover, Google and Bing are testing bolding content on hover for clearer user engagement. A weekly SEO video recap was shared, summarizing these developments.
Liz Reid, Google's head of search, discussed the direction of ads and SEO in conjunction with AI Search, emphasizing the impact AI could have on search performance.
In an effort to improve user experience, Google is currently testing site names in the AI Overview feature, indicating a focus on providing more informative search results.
The introduction of 'preferred sources' for Top Stories in Search signifies Google's commitment to curating credible news content, enhancing the quality of information displayed to users.
Updates to the Google Ads preview tool and the launch of Offerwall for publishers suggest ongoing enhancements to advertising functionality, aiming for more efficient ad management.
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