The search forums were abuzz with activity, particularly due to significant ranking volatility reported in Google Search over the weekend, suggesting possible unconfirmed algorithm changes. Meanwhile, Google Ads experienced notable API issues, with no official confirmation from the company. In addition, Microsoft Advertising announced the blocking of over a billion ads in response to compliance measures. Users are urged to manage their Google Merchant Center settings carefully to avoid dead product page listings, while new AI features in tools like Sistrix are opening doors for enhanced keyword analysis and SEO strategies.
Google’s latest updates have left many in the search community speculating about potential unconfirmed changes, especially after a noticeable spike in ranking volatility over the weekend.
John Mueller suggested on Bluesky that if Google Analytics data seems skewed by bots, there are ways to filter them out to improve the accuracy of your metrics.
The overwhelming challenge of managing Google Merchant Center audits has been highlighted by a user, stressing the importance of turning off the 'found by Google' feature to prevent dead product pages from flooding your feed.
Recent features in Sistrix have introduced AI capabilities, expanding options for keyword filtering and offering detailed SERP analyses, indicating a shift towards more data-driven SEO approaches.
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