General Mills and other prominent brands are jumping on the high-protein trend, aligning with consumer preferences for protein-rich diets. With findings that show 71% of consumers are actively seeking more protein in their foods, brands are reformulating classic products to include significantly higher protein content. This reflects a broader trend reminiscent of previous health fads like low-carb and low-fat diets, now amplified by social media and health influencers. New factors, including dietary recommendations following the use of medications like Ozempic, are also shaping these evolving consumer health priorities.
Protein is having a moment, and big packaged food brands like General Mills are keeping up.
General Mills said in December that its research showed 71% of consumers were trying to get more protein in their diets.
Health food fads come and go, with gut health drinks and high-protein options leading the charge.
Social media and health influencers are amplifying the protein craze and other diet trends.
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