Over the last 18 years, Rockabye Baby! has sold over 140 albums of baby-focused versions of songs from artists including Metallica, Coldplay and the Beatles.
"Whether you're a fan or not, you can't deny she's a unifying spirit at a time when we need one," Roth tells TODAY.com. "She has created a massive international community of people of all ages who have a shared connection."
"It's just turned into a really fun thing," Roth says, referring to how the lullabies are enjoyed by adults for relaxation, including usage in yoga classes.
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