Backyard Adventures has announced its exclusive representation of author and happiness expert Gretchen Rubin, significantly enhancing its newsletter portfolio. Rubin's newsletters, including "5 Things Making Me Happy,""5 Things To Try This Month," and "5 Things Not To Miss," boast over 1.3 million subscribers. The "5 Things" format debuted in 2018 and expanded in 2023. Previously managed in-house, the newsletters will now be represented by Backyard Adventures, known for supporting creators in reaching broader audiences. This partnership aims to promote meaningful brand opportunities that resonate with Rubin's mission to enhance happiness and creativity.
Gretchen Rubin's newsletters, including "5 Things Making Me Happy," "5 Things To Try This Month," and "5 Things Not To Miss," have attracted over 1.3 million subscribers, providing insights and practical tips.
The "5 Things" format, which launched in 2018, quickly gained popularity, leading to multiple additions in 2023 that offer even more tips and ideas to readers.
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