The departure of Gucci's designer Sabato De Sarno adds uncertainty to the luxury fashion sector, especially with poor sales results reported by Kering, Gucci's parent company. De Sarno, who was expected to unveil the spring collection soon, lacked a clear connection to Gucci's established brand identity, according to luxury analysts. The brand is set to design the upcoming collection internally, indicating a strategic shift as it grapples with a 26% decline in third-quarter sales, challenging the notion that luxury retail can escape economic pressures.
Luca Solca, a luxury analyst at Bernstein, commented that 'a brand cannot change into anything it likes, the same as a zebra cannot turn into a lion.'
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