Streaming platforms are increasingly incorporating casual games to attract and retain viewers. Zone-ify recently added a selection of casual games to its ad-supported service, while Happykids and Fawesome have also introduced numerous titles. Netflix plans to enhance its gaming offerings with party games, aiming to create more interactive movie nights. The trend pivots towards casual gameplay, mirroring the success of mobile hits like Candy Crush and Wordle, which captivated millions who don’t identify as gamers. The challenge for these services is to create appealing titles that can reach a similar audience engagement level in living rooms.
Toronto-based Zone-ify added free casual games to its ad-supported streaming service in June, making it part of a larger trend among streaming services.
Netflix is expected to expand its own gaming efforts later this year with casual titles called party games that could transform movie nights into game nights.
Casual games like Candy Crush and Wordle have successfully engaged a wide audience of players who might not traditionally consider themselves gamers.
Streaming services are betting on casual games to maintain viewer engagement when traditional binge-watching options have been exhausted.
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