In the vibrant coworking zones of Shoreditch, tech-savvy creators are integrating storytelling with social media, real-time interaction, and on-site engagement.
This agreement builds on three decades of successful partnership between the interactive entertainment industry and the union. It delivers historic wage increases of over 24 percent for performers, enhanced health and safety protections, and industry-leading AI provisions requiring transparency, consent and compensation for the use of digital replicas in games.