Meta is replacing traditional metrics like 'impressions' and 'page fans' with 'Views' as its main measure for engagement across Facebook and Instagram. This change aims to streamline performance comparisons for content on both platforms, offering a unified approach to analyze consumption behavior. As of November 1, 2023, the classic Page Insights API has been deprecated, along with the 'page fans' metric, facilitating easier tracking of cumulative engagement across Meta's data tools.
Instagram has shifted to using "Views" as its primary metric, replacing traditional engagement stats like "plays" and "impressions". This change aligns with Meta's focus on cumulative engagement data to provide a clearer understanding of content performance across its platforms. The deprecation of the "impressions" and "page fans" metrics simplifies the way users can analyze their reach and engagement on Facebook and Instagram.
Meta is transitioning to a new Page Insights experience for Facebook, deprecating classic Page metrics such as "impressions" and "page fans". This shift aims to unify engagement metrics across Facebook and Instagram, enhancing how users evaluate content performance through an improved focus on the "Views" metric, which captures comprehensive consumption behavior.
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