#engagement-metrics

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#email-marketing
fromMarTech
3 weeks ago
Marketing tech

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

fromAWeber
4 weeks ago
Marketing tech

What Is CTOR? Everything You Need to Know About Click to Open Rate in Email Marketing

fromMarTech
3 weeks ago
Marketing tech

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

fromAWeber
4 weeks ago
Marketing tech

What Is CTOR? Everything You Need to Know About Click to Open Rate in Email Marketing

more#email-marketing
fromThe Community Roundtable
1 month ago

Eight Ways to Improve Your Online Community Programs

Like a garden, an online community program needs care at every lifecycle stage, ensuring alignment with business strategies, budget needs, and resource allocation.
Online Community Development
#social-media
more#social-media
Artificial intelligence
fromMarTech
2 months ago

More consumers using genAI tools to research purchases: Adobe | MarTech

Generative AI traffic to U.S. retail sites surged by 1,300% during the 2024 holiday season, introducing notable engagement.
Mobile UX
fromLogRocket Blog
2 months ago

Sustainable UX: Prioritizing sustainability vs. engagement - LogRocket Blog

UX design impacts sustainability despite being digital, as it relies on non-renewable resources and energy consumption.
Balancing sustainability and engagement metrics is crucial for responsible UX design.
fromRAIN News
3 months ago

Steve Goldstein: How Podcasting Reaches $5 Billion

Many agencies don't have dedicated audio departments, often lumping audio into 'other media'. Surprisingly, big advertisers frequently allocate zero budgets for audio.
Podcast
Marketing tech
fromExchangewire
3 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Consumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.
fromShopify
6 months ago

How To Go Viral on YouTube: 10 Tips for Ecommerce (2024) - Shopify

A viral video is characterized by a sudden and significant increase in views and engagement, often achieved through sharing across social media platforms.
Marketing
fromDigiday
11 months ago

How influencer agencies vet and navigate past fake influencers and followers

In 2021, 49% of all Instagram influencers worldwide had used fake followers at some point, costing brands an estimated $1.3 billion in 2019.
Marketing
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